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  • Ian Broughton

A perspective on being curious No.7 of 26: Make sure the odds are in your favour ;)

In my experience people love to solve problems/challenges and often dive straight into idea generation with their blinkers on; without considering the current situation. This is a mistake and can be costly as people get caught up in the excitement of what is possible and randomly select an area that’s going to get the ‘ideation’ treatment. I would suggest a more practical, albeit more boring approach ;), which is to start gathering insights and ethnographic data that enables your teams to effectively and efficiently research possible root causes before jumping to conclusions.


Only then can you be sure you are focusing your time and resources (people, partners, data & technology) in the right area, increasing your chances of success. No one likes to spend a lot of time and effort to be unsuccessful in solving a problem/challenge….so make sure the odds are in your favour and foster an evidence-based mindset.




So, how else can we ensure collaboration in researching the data and insights behind each problem/challenge?


#creativity #innovation #technology #oraclenext #transformation #insight #customerexperience