Don’t guess when it comes to 'innovation'…measure what u test!
Simple, right? Yes, but not everyone measures or determines what success looks like.
After an 'innovation' session of some sort, how many times have you heard the following statement, “let’s do a POC, prototype, mock up or pilot”? Probably too many times.
In many cases, these are conducted without proper measures in place to monitor the impact the idea has on people, resources and technology. Generating ideas is a good thing…but collecting sufficient data to understand if the idea is successful in the real-world is even more important.
Don’t you think more time should be spent in determining what part of the idea needs to be measured, for how long and with whom?