A perspective on being curious No.8 of 26: Ensure everyone’s creativity is laser focused
In my experience 95% of creative ideas deliver incremental value to existing products, services or experiences – it’s where organisations feel comfortable with the level of risk versus reward. The other 5% have the potential to be a ‘game-changer’ (moonshots) delivering exception value, but the risk is considered much higher; and there is nothing wrong with this. However, in recent years all the talk and buzz has mainly been about the later. This has resulted in ‘random acts